Instructional Designer

Alexis
Valentine

Learning Design, That Connects, Engages, and Performs.

View My Work →
ATD Instructional Design Certificate Association for Talent Development
“

Effective learning should be clear, engaging, and grounded in the real needs of every learner.

Design philosophy
Scroll to explore
About

Learning as a human-centered practice

Focus E-learning & Digital Courses
Background Corporate Training & L&D
Credential ATD Instructional Design Certificate
Approach Learner-First · Strategic · Accessible

Well-designed training can empower people to learn with confidence and apply knowledge in meaningful ways.

Alexis Valentine approaches instructional design as both a strategic and human-centered practice. Her work is guided by a commitment to accessibility, thoughtful structure, and the belief that effective learning should be clear, engaging, and grounded in the real needs of every learner.

She is especially passionate about e-learning and the opportunity it creates to build flexible, inclusive, and engaging learning experiences — design that goes beyond information delivery to create environments where learners feel supported, capable, and considered.

Alexis is also interested in the thoughtful use of AI as a support tool in the design process, using human-centered judgment to ensure learning remains intentional, accurate, and responsive to learner needs.

With a strong foundation in instructional design and adult learning, she brings a reflective and intentional mindset to every stage of the design process — balancing clarity, creativity, and usability with a focus on accessibility and the thoughtful design of learning environments.

01
Learner before content

Every design decision begins with a real person navigating a real challenge. Clarity and empathy aren't constraints — they're the design.

02
Structure creates freedom

Thoughtful scaffolding frees learners to focus on applying knowledge, not decoding the course. Good architecture is invisible.

03
Outcomes over completion

A finished course isn't success. Behavior change, applied knowledge, and measurable performance — that's the standard.

Featured Work

Learning Design in Practice

The following case study showcases the full instructional design process — from needs analysis through learning objectives, solution design, and evaluation strategy.

Arcway Apparel · Learning Solutions Proposal

Sustainability Claims Compliance:
E-Learning for Marketing Teams

E-Learning Compliance Needs Analysis Scenario-Based
Sustainability Claims 101 course title slide — Articulate Storyline
Sustainability Claims 101: Identify, Evaluate, and Escalate
Articulate Storyline · E-Learning Module · Interactive
Launch Course
The Challenge

A recently acquired fashion brand was experiencing inconsistent evaluation of sustainability claims within marketing materials — creating legal and reputational risk, workflow delays, and interdepartmental tension. Sustainability review was happening too late in the development process, without clear ownership or standardized decision-making criteria.

Identified Gaps
  • Teams lacked clarity on what constitutes a regulated sustainability claim vs. aspirational messaging
  • No consistent decision framework for evaluating claim language during campaign development
  • Sustainability risk evaluation wasn't embedded early in content creation workflows
  • Unclear escalation ownership led to last-minute legal reviews and revisions
Design Approach

A self-paced, asynchronous e-learning course built around worked examples and realistic scenario-based learning — reflecting the fast-paced environment marketing teams operate in. The course uses a continuous campaign narrative, placing learners in the role of campaign lead, making decisions that drive story progression or consequences. Delivered via TalentLMS, with role-based access and job aids designed for use beyond the course itself.

My Role & Methods

Full instructional design — needs assessment, gap analysis, learning objective alignment to Bloom's Taxonomy, solution design, delivery strategy, and evaluation planning (Kirkpatrick-informed). Stakeholder engagement strategy mapped across legal, sustainability, and HR to support accuracy without creating ongoing dependencies.

Course Architecture · 5 Modules
01
Sustainability Claims Foundation
Understand
02
Claim Evaluation in Practice
Apply · Analyze
03
Scenario-Based Decision Practice
Analyze · Evaluate
04
Escalation & Ownership
Evaluate
05
Job Aids & Performance Support
Apply · Create
Target Outcome

Learners independently assess sustainability claims and make defensible decisions earlier in the campaign creation process — reducing late-stage escalations.

Accessibility Standard

All course content and job aids developed in alignment with Section 508 requirements — accessible media, keyboard navigation, and assistive technology compatibility.

Evaluation Strategy

Observable behavior and workflow signals — timing of escalations, first-pass quality of campaign materials, and reduction in last-minute revisions — over knowledge scores alone.

Capabilities

What I bring to every project

Instructional Design

Needs analysis, gap identification, learning objective writing aligned to Bloom's Taxonomy, and solution design that connects training to measurable performance outcomes.

E-Learning Development

Interactive digital course creation in Articulate Storyline and Rise — scenario-based learning, branching interactions, drag-and-drop activities, and accessible course structures.

Visual & UX Design

Canva and Adobe for visual design, layout, and learner experience planning — creating course environments that feel considered, not assembled.

Evaluation & Strategy

Kirkpatrick-informed evaluation planning, LMS implementation (Canvas, Cornerstone, TalentLMS), and stakeholder engagement strategies that support accuracy without creating dependencies.

Accessibility & Inclusion

Section 508-aligned course development, inclusive design practices, and a commitment to learning environments where every learner feels capable and supported.

AI-Augmented Design

Thoughtful integration of AI tools in the design process — using human-centered judgment to keep learning intentional, accurate, and responsive to learner needs.

Virtual Live Learning

Producing and facilitating virtual live learning events — designing engaging synchronous experiences that connect distributed learners and drive active participation in real time.

Communications & Branding

Crafting clear, on-brand messaging and visual identity — bringing strategic communication skills to learning design that is cohesive, credible, and thoughtfully positioned for its audience.

Performance Consulting

Diagnosing root causes before prescribing solutions — identifying when training is the right intervention and when the real gap lies in process, environment, or resources. Grounded in real-world L&D experience.

Tools & Platforms
Articulate Storyline Articulate Rise Canva Adobe Creative Cloud TalentLMS Canvas Cornerstone Video & Audio Production
Contact

Let's build something meaningful.

Open to full-time instructional design roles, freelance projects, and contract work with organizations that believe in the power of well-crafted learning. Reach out to start a conversation.